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Cookie3 (COOKIE): The Future of Marketing in the Web3 Era

Bitget Academy2024/06/12 10:51
By:Bitget Academy

What is Cookie3 (COOKIE)?

Cookie3 (COOKIE) is a pioneering MarketingFi (Marketing Finance) and data AI protocol designed to reshape digital marketing through a decentralized framework. It moves away from traditional marketing platforms and emphasizes an ownership-based economy, data-driven decisions, and equitable token-based value distribution. This innovative approach allows users, creators, and businesses to benefit from the marketing efforts in a fair and transparent manner.

Cookie3 has formed strategic partnerships with leading marketers in Web3 and Web2, integrating with various marketing solutions to create a comprehensive MarketingFi ecosystem. Some of the industry's biggest names, such as Polkastarter, ChainGPT, KyberSwap, Woo, Mantle, and Dodo, are already part of the Cookie3 Analytics platform, showcasing its credibility and widespread adoption.

Who Created Cookie3 (COOKIE)?

Cookie3 was co-founded by Filip Wielanier and Wojciech Piechociński, visionaries who saw the potential of Blockchain technology to transform the marketing industry. Their mission is to create a transparent MarketingFi economy where individuals, creators, and businesses can inject, trade, and share marketing value through the COOKIE token.

What VCs Back Cookie3 (COOKIE)?

Backed by prominent venture capital firms such as Spartan, Animoca Brands, CMT Digital, Maple Block, and Polkastarter, Cookie3 has established itself as a credible and innovative player in the Web3 space. These VCs recognized the potential of Cookie3 to disrupt the traditional marketing model and bring value back to the users and creators who contribute to the ecosystem.

How Cookie3 (COOKIE) Works

Core Features of Cookie3

● Cookieless Analytics: Cookie3’s analytics stack does not use cookies, ensuring privacy and security. The platform presents aggregated statistics without sharing any identifiable user information.

● Performance-Based Rewards: All rewards within the MarketingFi ecosystem are based on performance, quality, and value. This approach discourages inflated or botted figures and praises authentic engagement.

● Multichain Compatibility: Cookie3 operates across multiple blockchain protocols, tracking and rewarding off- and on-chain quality across ecosystems. This multichain approach ensures value is retained and distributed fairly.

● Credibility and Growth: Despite launching during a bear market, Cookie3 has shown significant growth, with over 170 dApp users and continued expansion. This credibility underscores the platform's determination to build a robust MarketingFi economy.

● Data-Driven Decisions: Cookie3 bases its products on numbers, stats, and facts, ensuring that marketing campaigns are targeted accurately and efficiently.

Product Lineup

Cookie3 operates through a suite of products designed to cater to businesses, creators, and users, ensuring that everyone benefits from their involvement in the marketing ecosystem. Here’s a closer look at how Cookie3 works and the key products it offers:

For Businesses

Cookie3 Analytics: Often referred to as the Google Analytics of Web3, Cookie3 Analytics is a B2B application that allows marketers to track the performance of their campaigns from off-chain to on-chain. It helps businesses understand their existing or potential audiences and find synergies for more personalized and effective campaigns. With over 170 business clients and more than 9 billion multichain transactions processed, Cookie3 Analytics provides deep insights into campaign effectiveness and user behavior.

Cookie3 Airdrop Shield: This product ensures that airdrops are distributed to quality users rather than bots or Sybil attackers. By combining off-chain and on-chain analytics, Cookie3 Airdrop Shield flags suspicious users and allows project leaders to decide whether to distribute tokens to them. This ensures that the value is distributed to real users who bring quality to the ecosystem.

For Creators

Cookie3 Affiliate: The first permissionless affiliate protocol in the Web3 space, Cookie3 Affiliate allows businesses to launch affiliate campaigns with pre-determined conversion events and rewards. Creators can choose campaigns that suit them, withdraw their earnings directly into their wallets, and earn leaderboard points for inviting other key opinion leaders (KOLs) to the platform. This performance-based approach ensures fair rewards for all KOLs, regardless of their follower count, and encourages genuine engagement.

For Users

Cookie3 Score: This feature brings back the old-fashioned airdrops where quality users are rewarded for their value to projects. By signing up with their wallet, plugging in their social media accounts, and proving to be long-term quality users, participants can claim rewards based on their MarketingFi Score. This score is determined by off- and on-chain behavior, ensuring that only genuine users are rewarded.

The COOKIE Token

At the heart of the Cookie3 ecosystem is the COOKIE token. This token retains marketing value and redistributes it to those who support the MarketingFi economy. COOKIE token holders are the first to test new products and access token-gated parts of Cookie3. They also have governance access to the Cookie DAO treasury, allowing them to influence the future of the COOKIE token and the platform itself.

The Cookie DAO

The Cookie Community DAO is a collective of MarketingFi enthusiasts who believe in the ownership marketing economy. By holding and staking COOKIE tokens, members gain voting rights on matters related to the DAO's treasury and future developments. This decentralized approach ensures that the community drives the growth and direction of the Cookie3 ecosystem.

COOKIE Goes Live on Bitget

COOKIE, the native token of Cookie3, is now listed on Bitget, providing an opportunity for traders to participate in the evolving MarketingFi ecosystem. By trading COOKIE, you can support a platform that leverages blockchain technology to create a fair and transparent digital marketing landscape. This token not only grants access to unique rewards and governance rights within the Cookie3 ecosystem but also plays a crucial role in driving the future of decentralized marketing.

How to Trade COOKIE on Bitget

Listing time: June 13, 2024

Step 1: Go to COOKIEUSDT spot trading page

Step 2: Enter the amount and the type of order, then click Buy/Sell

Trade COOKIE on Bitget now!

Disclaimer: The opinions expressed in this article are for informational purposes only. This article does not constitute an endorsement of any of the products and services discussed or investment, financial, or trading advice. Qualified professionals should be consulted prior to making financial decisions.

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Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.

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